Last week, we noticed two separate but very related news items that reaffirm our strategic insight into content creation, which we've been talking about since the founding of the agency in 2006. With that in mind, we wanted to share these items as a way to launch our blog:
The New York Times’ top tech writer David Pogue announced that he’s leaving The Gray Lady for Yahoo! where he’ll start a consumer-focused technology site.
In the run-up to its IPO, Twitter is focusing on the platform's news reporting capabilities, and hired NBC’s Vivian Schiller to build tools for journalists who use Twitter.
Both stories strongly suggest this trend: It's now all about the QUALITY of the content, versus the quantity of the content or the real estate it occupies -- and, because of that, social media platforms like Twitter will become even more central to the future of news.
Truly, if you look at who is left in good tech reporting, journalists of David’s caliber are a dying breed. They are opting to go in-house to run content and comms for a company, rather than writing the linkbait types of stories that most outlets have to rely on today for pageviews. (Look at the top tech blogs today, and you’ll notice that a lot of them depend on putting out “Top 20 this-and-that” lists which leave very little room to report on actual stories.)
In this chase for pageviews and revenue, only a few solid publications stand to win. And that’s where Twitter’s focus on journalism becomes so important: If there are tools that can make reporting simpler, faster, and factual -- and even help with news sites’ investigative cycles -- Twitter will stand to make money selling those kinds of tools to media companies. At the same time, reporting will become even more timely and bottom-up, which will be a win for news consumers -- and the few news sites which are still left standing.We see this trend accelerating into next year, and it’s one of many themes my team and I will be blogging about here. Hope you come along for the ride, on this blog -- and, of course, on Twitter.