I’m thrilled to welcome Amy Ziari to our growing team at theMIX agency. She’ll be leading client programs as a Director here at tMa HQ in San Francisco. As I recently wrote on VentureBeat, startups can no longer count on traditional PR, and Amy has the expertise we need to apply that insight to growing theMIX. She’s a strategic thinker who understands tech / media brands and what resonates with their audiences— customers, press, and industry influencers alike.
Originally from Eastern Oregon, Amy has nearly 10 years of in-house and agency experience in the mobile, development, social good and security spaces, first with SF-based Bateman Group, and more recently, as head of marketing at the Google Ventures-backed mobile testing startup Appurify. She's worked with a wildly diverse range of startups, including Recyclebank, Baynote, Panda Security, ZenCash, CircleCI, Guardian Analytics, and iovation, landing high-profile coverage for her clients at top outlets like Wall Street Journal, InformationWeek and GigaOM.
Follow Amy on Twitter at @aziari and expect a blog post from Amy here soon. And check back for much more news from all of us at theMIX even sooner.