Managing your company’s Twitter account can be a daunting task, but it’s essential to make sure you’re following and interacting with the most important people connected to your industry, while frequently trimming your Following list of inactive/Spam accounts. To help us do that, we’ve been using Followerwonk, a pretty fantastic Twitter analytics tool that lets you search and analyze your social graph, compare it with other accounts, rank your followers in order of influence, and much more.
Here’s a closer look at what we like about Followerwonk most—along with some features which could use improvement:
Followerwonk Plus: User Friendly Visualization of Twitter Accounts
A lot of social analytics tools can be dense and difficult to use, but Followerwonk is definitely user friendly. We especially like its visualization feature, which creates comprehensive infographics of your account. For example, here’s how Followerwonk shows how many accounts @theMIXagency is following, how many accounts @vanessacamones (our CEO) is following—and the overlap between the two:
Followerwonk Plus: Account Sorting by Twitter Activity or “Social Authority”
Another fabulous aspect of Followerwonk is its ability to sort your followers by number of tweets, number of followers, and Social Authority, Followerwonk’s metric of Twitter users’ influence:
The Social Authority list is key to overhauling a company account. Since Twitter generally allows an account to follow 2,000 people maximum, it’s crucial to regularly unfollow inactive or non-influential accounts. Followerwonk makes this simple by organizing the list into descending order (highest authority to lowest authority).
Followerwonk Plus: Searching for Twitter Users by Bio & Keywords
Followerwonk also has a keyword search feature which scans Twitter users’ bios. (I searched “tech” in the example below.) This is really helpful when you want to expand your “Following” list with the right type of influencers.
Followerwonk Minus: Unable to Track Followers
While Followerwonk is a great tool overall, the “track followers” feature can use some improvement. This tool is supposed to help you track how many people have followed or unfollowed your account, and when they did. However, Followerwonk seems unable to pull information from your Twitter account past the time you signed up for a Followerwonk account! (See below.) This makes the feature much less useful for Twitter accounts that have been in operation for many years.
That said, we still recommend trying out Followerwonk’s 30-day free trial to see if it works for your company’s Twitter management needs. That does bring up a couple final drawbacks to the service: The free trial requires a mandatory credit card number submission, and the $99 monthly subscription fee which kicks in after the 30-day trial ends is probably too bit steep for smaller companies. If Moz (creator of Followerwonk) were to ask us, we’d recommend cheaper, customizable plans, so companies can choose and pay only for the Followerwonk features they find most beneficial.
If you use Followerwonk too, be sure to share your experiences in comments. And don’t forget to follow Followerwonk on Twitter.