Next week at the PR Summit in San Francisco, theMIX agency founder and CEO Vanessa Camones will speak on the panel “Driving Demand & Conversion with Dynamic Content”, joining Jai Decker (CEO of Driventide) and Stephanie Losee (Managing Editor of Dell Global Communications). That's Tuesday June 10 between 2:35 and 03:00 PM (description below. If you're planning to attend, please be sure to say hi to Vanessa after the talk!
Panel Discussion: “Driving Demand & Conversion with Dynamic Content”
Integrate content marketing into demand generation activities. Deliver the most relevant content to the right person at the right time. Measure performance of your content in relation to pipeline revenue goals. Determine who the audience is, how they are spending their money, curated content – curated communities, niche communities, because of like for like. defining people’s interest individually.