Our CEO Vanessa Camones is quoted in two CIO Magazine features this week: 12 Standout Social Media Success Stories and 12 Shockingly Stupid Social Media Misfires. She notes how brands have leveraged social media in video and multi-platform campaigns to maximize click-throughs and overall engagement. On the flip side, Vanessa points to misfires that tend to squash engagement with customers and exacerbate antipathy toward the brand.
Check out a couple of the success story samples, below:
Vanessa on IKEA’s Bookbook video: "[It] showed us just how well trained we are to buy into the glossy look and feel of gadget features and functionalities depicted in Apple ads by demonstrating that a simple book is just as functional, if not more.”
Vanessa on the Mercedes-Benz Instagram/Facebook campaign: "What makes this campaign so successful, besides the double Instagram/Facebook branding that triggers click-throughs, is the whimsical and engaging nature of objects and composition of the images."
Read CIO’s Social Media Success Stories here and the Misfires here, and please consider sharing. We’d love your feedback in Comments here too.