As we look back at 2015, here’s a handful of client thought leadership highlights from across the media ecosystem:

“[E]xecutives tend to assume that their underlings will bear the main brunt of changes to the future of work, while their own positions are immune. They are incorrect. We have chosen to publicize our work with iCEO to highlight the hard reality: It will not be possible to hide in the C-Suite for much longer.”

“Though we might consider the American Revolution's ‘shot heard round the world’ one of history’s first micro-singularities, digital technology has increased our ability to spread news. But even though they can literally impact the lives of billions in the space of several hours, our official institutions have been slow to understand what they are, how they work, or just as key, how we should deal with them.”

“This cultural and technological divide between the developers who implement the final code and just about everyone else is a key point of friction for building apps. In other words, most of us in tech are still part of the problem.”

“While self-driving cars will help prevent hundreds of thousands of unnecessary deaths from drunk driving and other road mishaps, no automated system is perfect. The first fatality due to computerized vehicles will spark great debate. For some, this will be a sign of our waning humanity. What machine has the right to make a decision over a human life?”

“Just 10 days just before that launch, however, they were greeted by some unexpected news from their team in Shanghai: Tap Titans had already been copycatted in China... And three more copycats would be released within the next two weeks.”

"Ultimately, our traditional corporate/organizational structures are themselves a technology — one that was mostly designed to coordinate mass industrial production. As digital platforms provide new ways of coordinating economic activity, they will upset many of our assumptions about how work and organizations ‘should’ behave."

“Perhaps if the Google Play team closed its platform and overlaid it with a rigorous review system, as Apple has, Android users would be far safer. But ironically, in doing so, Google Play and Android itself would lose the very essence of what they are and stand for. So perhaps we are at an impasse.”

“Starting with a beloved product category is great, but it’s crucial to build in mechanisms that facilitate easy sharing. Anything that ever had viral growth has leveraged such mechanisms, whether intentional or not.”

“Despite having the world’s third largest economy, Japan’s social media ecosystem is perhaps the most unique in the developed world — and among the most difficult for Silicon Valley to understand, let alone capitalize on. It’s a semi-enclosed greenhouse where Facebook flounders behind Twitter, and where LINE, a social network dominated by cartoonish stamps, rules.”

“Most of the market is focused on ‘band-aid’-type solutions designed around infirmity, which only call out the user’s mobility limitations. That didn’t reflect how the seniors we worked with saw themselves: Not powerless or disabled, but wise and savvy authors of their own lives.”