Pocket Gamer .biz, one of the top mobile game industry news outlets online, covered last weekend's talk by our client Scientific Revenue:
"A one size fits all pricing strategy is not going to work." So said Ted Verani, Head of Business Development at Scientific Revenue, during his talk on dynamic in-app purchases in mobile games and how they can generate you the most revenue. He pointed out that different players interact with different games in different ways, or more simply, "every game is unique." This means that if you're tracking a specific type of player in one game, for example whales, you need to be looking for them in different ways depending on the games.
The talk was featured at Pocket Gamer Connects in London, a conference series we recommend to all our clients in mobile gaming.
View the slides from Ted's talk, ""Emerging Best Practices in Dynamic Pricing", on Scientific Revenue's blog!